About

Our Recipe for (your) Success:

Start with a bright, fresh easy-to-work-with team. Add in nine decades of sales success and then top off with a few more decades of hands-on experience in marketing, operations and product management and you get us – a team that will help your company grow a lot faster.

OnDemandGTM was founded in 2009 to help small and medium-sized companies compete and win. We bring the urgency of a commissioned sales professional and combine it with a broad understanding of all aspects of “Go-To-Market” to help you outmaneuver the competition. We can act as interim sales, product or marketing leaders to quickly identify, prioritize and fix everything from product positioning to demand-generation to channels and sales execution.

Our practical experience as ‘V-Level’ leaders at great companies like SAP, Ingram Micro, Accenture, Sage and Corel as well as dozens of smaller start-ups gives us the ability to attack problems and opportunities quickly and decisively to ignite growth.

Chad Hoke – Principal | Founder

With over 25 years experience in sales, product management and marketing, Chad understands how all aspects of “Go-To-Market” come together to drive growth. Chad graduated from Southern Methodist University Cox School of Business with an MBA and immediately joined SalesLogix, an early stage CRM start-up. He was rapidly promoted to VP of Sales and Marketing and built a team of 50+ people who grew the SMB business to $45M in three years. When SalesLogix was acquired by Sage Software, Chad took on additional responsibilities for all SMB products, including Peachtree Accounting and ACT! – $58M revenue.

In 2006, Chad moved to SAP as VP Customer Experience to lead go-to-market for a new line of SaaS products for SMB. In this role, Chad dramatically expanded SAP’s channel ecosystem of (ISV) solution providers into industries such as manufacturing, retail, distribution, beverage and professional services. Upon leaving SAP in 2009, Chad founded OnDemandGTM to provide ‘turn-key’ sales and marketing capabilities for the exploding number of cloud start-ups in the San Francisco Bay Area. Since that time, OnDemandGTM has ignited growth for clients in the online learning, e-commerce, legal non-profit and project management markets and products.

Michele Hentges – Partner

With over 24 years’ experience in technology channel marketing. Michele held several marketing and sales positions in the areas of channel marketing, product marketing and channel development at Ingram Micro, Xircom and 3Com. While at Ingram Micro she led a marketing team focused on channel development for over 75 emerging hardware and software high-tech companies.

Michele splits her time working with OnDemandGTM and ChannelWorks.   Over the course of her work she has developed and executed major channel programs targeted at VARs, Solution Providers, Service Providers, System Integrators and Distributors. Michele’s expertise is in defining appropriate target channel segments and developing creative, effective and measurable strategies and programs for companies.

Steve Schatz – Partner

With more than 28 years of experience in sales and sales management, Steve Schatz has a history of building and aligning global sales organizations to achieve dramatic top-line results. Steve started his distinguished career in direct sales and consistently over-achieved quotas receiving ever increasing responsibilities with Okidata and Novell.  Steve’s natural ability to drive and motivate teams lead him into sales management roles running various channel sales focused organizations with top-tier software companies like Seagate Software and SalesLogix. At Saleslogix, Steve was Vice President of North America Sales joining the company before their successful IPO and responsible for revenue from over 600 partners and lead the direction of the Saleslogix enterprise and OEM teams. After SalesLogix was acquired by Sage, Steve’s career continued to evolve as he lead multi-channel global sales organizations, enterprise and business development teams with Accenture and LibreDigital.

Steve enjoys helping companies focusing on sales execution and enablement with their go-to-market strategy and joined the team at OnDemandGTM last year after being an advisor to the organization since 2010. He earned a Bachelor of Science degree in marketing from California State Polytechnic University at Pomona, California. Steve currently lives in Austin Texas. You can usually find him enjoying live music downtown or playing tennis in and around central Texas.

Michael Zavala – Partner

With over 20 years’ experience in marketing, channel marketing, sales and operations, Michael has excelled as a leader at large companies like Ingram Micro and Sage as well as smaller companies like Madge Networks and Serif Software.  Michael has built channel ecosystems from scratch, turned around established product lines, launched new product lines and penetrated new markets.  

Michael was recruited by Serif in November 2008, to create and launch their North America channel program and build direct and non-direct sales teams.  After 120 days on the job, Michael had successfully locked down partnerships with two major distributors and penetrated the retail market by securing product placement in Amazon, Costco, Office Depot, Office Max, and other regional players.  Shortly thereafter, Michael launched a VAR/business partner program, developed Serif’s outbound call center and was running operations of their offices in New Hampshire and California.

In March of 2013, Michael joined OnDemandGTM and has utilized his expertise to help customers build their sales channels strategies, identify strategic partnerships and launch successful multi-channel sales and marketing programs with Distributors, VARs, Business Solutions Partners, Retailers and Direct Market Resellers.

Ben Costa - Director of Business Development

With 25 plus years experience in alliance sales and sales management, Ben brings a detailed perspective in identifying and securing new business sales.  Ben’s sales career started at Okidata. From there, Ben was promoted into the sales ranks and quickly became a stand out among his peers and was rightly promoted to Territory Sales Manager. Ben was then offered the privilege of joining a new channel team focused on global and national accounts in the Direct Market, VAR and Retail markets. Ben was instrumental in developing the logistics and support strategy for these accounts as well as handling all third party in-store merchandising efforts that enabled the new channel to reach $40 million in sales within the first four years. Next, Ben became the Director of new business development at ePlus where he managed the enterprise sales team in the network integration industry. Throughout his career, Ben has increased sales, mentored and grown sales team and developed lasting relationships with enterprise and alliance partners that has increased the value of his organizations. 

Ben joined OnDemandGTM in March 2015 and his focus is to increase our organization’s market position, identify business opportunities and develop key relationships with new clients.. His sales and operations experience is highly regarded and brings new focus and opportunities to OnDemandGTM. Ben has a keen eye for identifying and developing long lasting business relationships throughout North America. Ben earned his degree in Business Administration and Marketing from the college of New Jersey.

Chad Hoke / Principal

Michele Hentges / Partner

Steve Schatz 200 x 200

Steve Schatz / Partner

Michael Zavala / Partner

Ben Costa / Business Development